keynote Speakers

Prof. Dr. Christian M. Ringle

Professor of Management at Hamburg University of Technology (TUHH), Germany, and Adjunct Professor at Waikato Management School, New Zealand. Christian has been included in Clarivate Analytics’ latest list of (“Highly Cited Researchers”) [https://hcr.clarivate.com],which consists of the world’s most important scientific researchers (i.e., the top 1% by citations per field in the Web of Science). His research focuses on strategic management, organizations, marketing, human resource management and quantitative methods (i.e. method development) for economic and market research. Number of citations according to Google Scholar: > 40,000 in the last five years.
https://www.tuhh.de/hrmo/team/prof-dr-c-m-ringle.html

Christian is co-editor of several special topics on PLS-SEM (https://www.smartpls.com/documentation/literature/special-issues) and and articles on the application of the method (https://www.smartpls.com/documentation/literature/review-articles) in various disciplines. Furthermore, he is co-developer of the [SmartPLS-Software] (https://www.smartpls.com/).

Prof. Dr. Marko Sarstedt

Professor of Marketing at Otto-von-Guericke University Magdeburg, Germany, and Adjunct Professor at Monash University Malaysia. Marko has been included in Clarivate Analytics’ latest list of (“Highly Cited Researchers”)[https://hcr.clarivate.com], which consists of the world’s most important scientific researchers (i.e., the top 1% by citations per field in the Web of Science). His main research is in the application and advancement of research methods to further the understanding of consumer behavior and to improve marketing decision-making. Number of citations according to Google Scholar: > 40,000 in the last five years.
(https://www.marketing.ovgu.de/marketing/en/Team/Head+des+Vorsitzenes-p-966.html)

Marko is co-author of the [primer on PLS-SEM](https://www.pls-sem.net/) and the book about [advanced issues in PLS-SEM]. Also, he is co-founder of the [PLS-SEM Academy](http://www.pls-sem-academy.com).

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